2012 PROFILE SUMMARY
YEAR FOUNDED: 1997
VENUE: Palm Beach County Convention Center, West Palm Beach, Florida
DATES: February 4-12, 2012 • Preview February 3
EVENT FOCUS: 70+ galleries exhibiting art of all periods, haute & period jewelry, modern design
PROGRAM AT A GLANCE: Preview Gala • Tours, Lectures and Symposiums • Extensive Partnership Program • Enhanced VIP Program • Social Events
PRICING: $75 - $90 psf Includes: wall-to-wall carpeting, hardwall dividers as per fair regulations, exhibitor signage.
CONTACT: David Lester • +1 239 949 5411 • dlester@ifae.com
FAIR WEBSITE: www.aifaf.com
2011 RESULTS SUMMARY
ATTENDANCE: 42,500 total • 8,000 attended the preview
KEY EXHIBITORS: Richard Green • GRAFF • Silver Fund • Peter Finer • Buccellati Hammer Galleries • Todd Merrill • MacConnal Mason • Galerie Terminus • Richters • Goedhuis Gallery • Barry Friedman
SALES: An estimated 70-75% of exhibitors had a profitable fair
MARKETING: Impressions: print 5,583,428 online 1,800,000 tv/radio 1,554,949
PRESS COVERAGE: 23 regional • 5 national • 11 international • 45 online
COMMUNITY/CULTURAL PARTNERS: 80+ museum groups, financial institutions, jewish foundations, cultural councils, country clubs, resorts
MEDIA PARTNERS: 40+ arts & lifestyle publications • 50+ online arts & lifestyle sites
EXHIBITOR COMMENTS:
Jonathon Green, Richard Green – "This was a very strong year for us in Palm Beach, as we sold several major paintings. This is always an excellent marketplace for us."
Peter Finer – "We had the best fair in the 14 years that we have been participating in Palm Beach."
Todd Merrill – "We were very pleased with our first year at Palm Beach. We made sales at the Fair and afterwards and plan on returning in 2012."
