2012 PROFILE SUMMARY
YEAR FOUNDED: 2011
VENUE: Naples International Pavilion, Naples, Florida
DATES: February 24-28, 2012 • Preview February 23
EVENT FOCUS: 50+ galleries exhibiting art of all periods, haute & period jewelry, modern design
PROGRAM AT A GLANCE: Preview Gala • Tours, Lectures and Symposiums • Extensive Partnership Program • Enhanced VIP Program • Social Events
PRICING: $62 - $80 psf Includes: wall-to-wall carpeting, hardwall dividers as per fair regulations, exhibitor signage.
CONTACT: David Lester • +1 239 949 5411 • dlester@ifae.com
FAIR WEBSITE: www.niaaf.com
2011 RESULTS SUMMARY
ATTENDANCE: 15,000 total • 1,600 attended the preview
KEY EXHIBITORS: Hammer Galleries, Willow Gallery, GRAFF, Jewels by Viggi, Mark Borghi Fine Art, Forum Gallery, M.S. Rau Antiques, Yvel
SALES: An estimated 50% of exhibitors had a profitable fair
MARKETING: Impressions: print 4,973,000 online 1,240,000 tv/radio 828,000
PRESS COVERAGE: 13 regional • 4 national • 3 international • 40 online
COMMUNITY/CULTURAL PARTNERS: 40+ museum groups, financial institutions, jewish foundations, cultural councils, country clubs, resorts
MEDIA PARTNERS: 40+ arts & lifestyle publications • 25+ online arts & lifestyle sites
EXHIBITOR COMMENTS:
Michael James, The Silver Fund – "We love the Naples community. The people we met here understand quality and that makes it exciting for us to return next year."
Jacqueline Smelkinson, Spare Room – "Every day there was a line of people waiting to come into the show, and there was never a letup. We did very well. I think the show has enormous potential."
Bill Rau, M.S. Rau – "There are serious collectors and serious collections in Naples. We made a number of sales – some of which reached the seven-figure range."
